HISTORY
Founded by Ella Timmers, 2017
"In July 2017, Ella sewed the first scrunchie on her pink sewing machine in her student room. And that's how Ellastiek became the first scrunchie brand in the Netherlands.
After selling over 50,000 pieces, Ella knew she wanted to bring more colorful designs into the world to make people happy and confident!"
WE STARTED AS A SCRUNCHIE BRAND AND NOW WE ARE HERE ...
OUT OF THE BOX
We think outside the box and don't go with the flow of the traditional fashion industry. We create a new path in the fashion industry and go beyond just creativity. We are highly focused on product and process innovations and optimizations so we can save more time to spread more happiness and create a more positive impact on people and the planet.
INCLUSIVE
*from cotton field, to workers & planet to your gay best friend.
We don't focus solely on the consumer side, but we create happiness for every Ellastiek stakeholder, including Zohaib and Esra who are sewing our pants in our factory in Pakistan, Dimitri who is taking care of all our orders in our warehouse, Aukje who just started her internship at our head office, and our model Demy who has been bullied for years for being gay.
RESPONSIBILITY
We are not a sustainable brand. Fashion is about consumption and new trends, and this is contrary to the concept of sustainability. Instead, we are building a responsible brand. In every part of our business, we choose the most responsible options, solutions, and innovations to improve our social and environmental impact.
